USER INTERVIEW NOTES I interviewed five people - someone who owns a pet, someone who doesn't own or want a pet, someone who owns multiple pets, someone who wants a pet but can't get one, and someone who doesn't own a pet but wants one. USER EMPATHY MAPS I organised the data I gathered during the user interviews into user empathy maps that contained four categories - Say, Do, Think, and Feel. From there, I derived the users' basic pain points and goals. THEMES A few common themes were noticed while observing the users' pain points.

INSIGHTS TO PERSONAS The insights gathered from the empathy maps were then converted into personas to give an identity to the users I was solving for, which would help me give reason to their acts and reactions during the brainstorming stage. BRAINSTORMING The brainstorming stage had us identifying the problem statements of our personas and then, come up with ideas to solve for those problem statements. We then, categorized our ideas into Most Rational, Most Delightful, Darling and Long Shot. PROBLEM STATEMENTS • The hardworking techie who believes his dog is his soul child needs to understand and judge his dog's behaviour better because he feels troubled that his dog can't just talk and tell him what it feels or needs, and what he does for it is mostly guesswork, which ends up with him feeling pitiful for the dog. • The busy professional who has very little social life needs all dog-related information in one place because he spends too much time researching about his dog's care and needs, which leaves him with less time to pursue his other interests and goals. • The multi-faceted father, before having a second kid, wants his first-born to learn how to take care of a sibling needs a kid-friendly pet because he feels some pets are too naughty and can injure kids, and needs it immediately so doesnt want to adopt because of the long procedures. • The young analyst who started working only recently, wants a dog but needs help to take care of it because she can barely take care of herself, let alone a dog, and she lives in a small apartment where she feels the dog won't have enough space.

IDEAS TO STORYBOARDS The ideas that fell under the sweet spot, i.e. the Most Delightful, were storyboarded. And then, voted on by my classmates. LOW-FIDELITY WIREFRAMES Low fidelity wireflows were made which was a digital version of what was achieved through the whiteboarding exercise.

PAPER PROTOTYPING Based on the low fidelity wireflows, a paper prototyping usability test was conducted so that we can know the users' thoughts early on. A report was then made on its findings. Participants • 3 students from AAU • 2 females, 1 male • Ages between 24-29 • All shared the feeling that sometimes they cannot understand the pet's reactions. • All who don't have pets were scared if they'll do a good job raising a pet. What the particpants did • Answered questions about their digital habits, their views on pet adoption and pet raising. • Paper prototype usability tests of the Color Collar app. • Did tasks and shared their opinions related to different features of the app. Summary Overall, they liked the purpose behind the app. All tasks were successfully completed and there was one critical-error by one user regarding the 'Activity' feature. One of the aims of the app is to not waste the user's precious time. However, it was interesting to observe that on some features, the participants wanted to spend more time and wanted more interactions. CONCLUSION OF PAPER PROTOTYPE USER-TEST A few changes were made based on the feeback received by the users and low-fidelity wireflows were converted to high fidelity digital prototypes. The amount of feedback that was received during the Paper Prototyping Usability Tests was not nearly enough, which meant more tests and feedbacks were required. DIGITAL PROTOTYPES Hi-fidelity wireflows and two looks were created based on the findings of the paper prototype user tests. These were then tested with the users again.