Hi, I am Harshal 👋
A visual designer who understands people & create solutions they love.
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YEAR
2019
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PROJECT
UX design
PETOPIA
UX Design
>> OBJECTIVE
To create an App to scan your pet’s feelings and vitals. Easy-peasy!
>> SOLUTION
Color Collar is a collar for your pet that lights up each color of
light refer to a particular feeling. Red light means angry, orange means happy, and so on. Strap on the collar. Enter its code in the Color Collar App. And Voila!!!
CHALLENGE
According to SPCA, approximately 6.5 million companion animals, i.e. cats and dogs, enter U.S. shelters nationwide. Out of that, each year, approximately 1.5 million shelter animals are euthanized. Being an animal lover myself, and considering the number of cat and dog videos, memes, and posts that are shared online, I was alarmed by this number.
So I decided to dig a little deep and find out what's missing from the users' point of view: why weren't adoption numbers high?
DESIGN THINKING PROCESS
User Interviews
Empathy Maps
Personas
Problem Statments
How Might We
Ideas
Storyboards
Paper Prototype
Wireframing
User Testing
Hi-FIDELITY WIREFLOWS
SUMMARY
During the Design Thinking Process, I realized, the biggest concern for my user set lied in their lack of confidence in raising a pet and its maintenance. The decision of adopting vs buying was a much smaller concern. 40 percent of the users said they would adopt despite lengthy adoption processes and 60 percent said they would buy instead. To make the 60 percent change their thinking would require the city rules and regulations to be redefined in order to make the process of adopting easier and faster.
I figured if I could break the barrier of confidence and maintenance issues caused by the friction created by a lack of understanding between the pet and the owner then, it would result in an increase in the number of people getting a pet which would, in turn, increase the number of people adopting at least by 30 percent.
INNOVATION
Recent advances in artificial intelligence and machine learning suggest the longstanding dream of being able to converse with animals in a limited fashion could become a reality. With the help of AI, scientists are learning how to translate animals’ vocalizations and facial expressions into something we can understand.
Source: https://www.nbcnews.com/mach/science/dogs-can-t-speak-human-here-s-tech-could-change-ncna836811
This study, when proven, will open the doors for our product idea to save the 3 million cats and dogs that are euthanized each year in the US, mostly due to poorly understood behavioral problems.
Task 1
Scan your pet's feelings and vitals.
Easy-peasy!
Task 2
Check your pet's daily activity- what it feels during the day, how its body is functioning, how its reacting to your actions. No more guess work!
Task 3
Have its medical records and history on file. It'll be like your pet's profile!
Task 4
Know its location at all times- when you're at work or away on vacation.
Color Collar is a collar for your pet that lights up each color of light refer to a particular feeling. Red light means angry, orange means happy, and so on.
Strap on the collar. Enter its code in the Color Collar
App. And Voila!
