Hi, I am Harshal 👋
A visual designer who understands people & create solutions they love.
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Harshal Moundekar
San Francisco, USA
Interpret
Interpret is a global consumer insights firm operating at the intersection of media, entertainment, and technology.
2023
Brand Identity Design
Layout Design
Web Design
Project
Industry
InsightTech
I aimed to revitalize the company's brand identity and reflect its updated visual values through a completely redesigned website.
Duration
Creations
Role
5
weeks
Brand Identity Design
Layout Design
Digital Designer
Web Design
Intro
Interpret derives insights from various sources, using surveys, focus groups, and AI tools to understand data patterns. Their six key areas are Gaming, Esports, Digital Entertainment, Mobile & Consumer Electronics, IoT & Smart Home, and Advertising. They offer both customized and syndicated services.
/01
Logotype
Branding
I used the Poppins typeface by Indian Type Foundry, which offers a modern yet approachable aesthetic. This font, combined with a thoughtful color palette of muted, earthy tones, conveys a cohesive visual identity that reflects Interpret's commitment to reducing its environmental impact.
Minimum sizes
Printed
10 mm
Digital
Aa
/02
Typography
Poppins Semi Bold
/headlines
Aa
/body text
Poppins Regular
/03
Colors
/03
/Black
/White
/Cadet gray
/Dim gray
/Aquamarine
/Oxford blue
Innovative Solutions, Empowering Your Vision
Print Collateral
I have developed a comprehensive brand identity for Interpret, encompassing business cards, letterheads, t-shirt designs, and bag designs. This cohesive approach enhances Interpret's visual presence across all mediums, ensuring a strong and unified brand image.
Instagram Posts
Social media is indispensable for any company today. I had the privilege of designing engaging and informative social media materials for Interpret, blending attractiveness with clarity.
Website Implementation
I began with a clean and minimalist layout that emphasizes the platform's core value proposition. Employing an Aquamarine blue color scheme, I integrated high-quality illustrations and graphics to underscore Interpret's commitment to Innovative Solutions, Empowering Your Vision.
Interpret derives insights from multiple sources within a single study or engagement. As experts in surveys and focus groups, they utilize proprietary social media and behavioral measurement tools.
Summary
Client
Interpret
Industry
InsightTech
website
Quote
Engaging with this project enabled us to delve into an AI platform, craft captivating Instagram stories, and develop impactful visual editorials. It was an exhilarating experience that stretched our creative boundaries. We're excited about the results we've achieved.
Credits
Harshal Moundekar
